In probably the most jaw dropping moment of the show, EA unveiled a brand new story mode for Fifa 17. Called The Journey, this mode will follow Alex Hunter as he rises through the ranks of Manchester United.

The trailer, embedded above, showcased fully animated cutscenes that showed Hunter meeting managers, buying a house, and interacting with a bunch of different characters. According to EA’s Peter Moore The Journey will let players “live in real football worlds and meet characters full of depth and animation.”


Fifa 17 will also include managers for the first time. There will be four managers in the game, including Jose Mourinho, who made a surprise appearance at the EA Play event.

Fifa 17 launches this September on PC, PS4 and Xbox One.